Nearly three decades ago, cancer deeply touched Jonathan Wener’s family. It uprooted their sense of security and left them with a new definition of normal. This painful personal experience also compelled them to make a difference: raise money for cancer research. Knowing there was a limitation to the impact of one man and his family, Jonathan Wener challenged the business community to get involved in year-round fund raising, culminating in a celebratory run through the streets of Montreal.

PSA produced in collaboration with Atmosphere Event Communications